Welcome to Marathon Endurance, the only specialty running shoe store in all of Central and Northern Wisconsin. We opened our doors in 2014 and we are run (pun intended) by passionate athletes and high school coaches. So, you could say we kind of know our stuff. Need nutrition advice? No problem. Have a marathon, triathlon or any other competition coming up? Give us a call or stop down today. Gain that edge. Don’t walk. Run. 


Big box stores care about the community's money. We care about your feet.



Marathon Endurance is the only specialty running shoe store in the Wausau area. We can fit you the perfect pair of shoes for whatever your needs. Whether you’re a professional or just the occasional exerciser, you can trust us to find your next pair of running shoes. We’ll start by performing a digital gait analysis (fancy term for: video of you on a treadmill!) and then a few more measures to determine the best brand and style shoe for you. We’re an authorized dealer of Hoka, One One, ASICS, Saucony, Brooks and Altra. Come visit us today. Our running shoe experts are eager to help.

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We’re experts. Not amateurs, which you’re sure to find at a big box store. Marathon Endurance is built on quality, running expertise and service. We’re passionate about all things fitness and are motivated by helping people find the best products for our need and our staff is comprised of high school running coaches. Our growing customer base ranges from individuals to teams, from pro athletes to casual runners. If you can’t find what you are looking for on our site, call us or contact us today to see if we have it. Now let’s get you out and running today. Get that edge!

You’ll say: "What the heck have I been wearing all these years?!"


Straight from the runner's mouth:

(Tell Us What You Think)


I had the pleasure of meeting the crew and found them to be extremely knowledgeable, friendly and qualified to offer technological services that are rarely found outside of the Milwaukee metro area. As a coach of over 30 years in Track and 20 in cross country, I feel the Wausau area is lucky to have a locally owned store that offers top tier products and services.  I would highly recommend Marathon Endurance.

Greg Eichelkraut

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